A positive reinforcement dog trainer in Oakland wearing a wide-brim hat, red plaid shirt, beige vest, and black pants walking her small tan dog on a leash on a fall sidewalk, with colorful autumn leaves on the ground.

SIMPLE CHANGES,
BIG RESULTS

Helping you and your dog live your best lives – together.

Book a free phone consult

📍 OAKLAND, CA

Outline illustration of a dog owner kneeling and indicating "stop" to a dog, both facing each other.

LEARN TO BE THE LEADER YOUR DOG WANTS YOU TO BE

A line drawing of a dog owner playing with a French Bulldog puppy, both smiling, with the person crouching while holding the puppy's paw.

EMPOWER YOUR DOG TO MAKE THE RIGHT CHOICES

Drawing of a happy dog owner walking his dog, both smiling.

BUILD A STRONGER BOND WITH YOUR DOG

Are you fed up with your dog’s behavior?

A brown dog with a black face sitting on a red leather couch, looking back over its shoulder in Oakland, CA.

• Is your dog not coming when you call?

• Do you dread having visitors at the door?

• Are your walks a leash-pulling nightmare?

• Is your dog not house-trained?

• Does your dog bark excessively?

• Has your dog destroyed one too many things?

• Are you afraid to leave your dog home alone?

• Is your dog reactive to other dogs, people, or things?

• Does it feel like your dog is being mischievous on purpose?

ALL DOGS CAN LEARN (EVEN THE OLD ONES!)

A happy brown dog sitting on a gray tiled sidewalk with its tongue out and eyes closed, wearing a blue leash in Oakland, CA.

I can help your dog become a calm, well-mannered, confident member of the household and teach you to become a better pack leader.

Dogs delight in understanding what we want, doing it, and getting rewarded. With our one-on-one training sessions in your home or neighborhood, we’ll create goals customized for your dog’s unique needs so that you can see progress on the behaviors you care about. We provide fun, memorable, and intuitive training tips, as well as post-session Takeaways for practicing what you’ve learned from the session.

I use positive reinforcement to encourage dogs to make the right choices. And they do. Let us show you how.

BOOK A FREE PHONE CONSULT

I CAN HELP dogs with theSE behaviors

Outline of an anxious Chihuahua sitting on a patch of ground.

Cute line drawing of a dog with a happy expression, standing on all fours, holding a pillow in its mouth, feathers flying everywhere.

Line drawing of a dog with ears erect and tongue out.

Leash Pulling

Jumping up

Line drawing of dog looking sad after having an accident.

Housebreaking

Stealing

A cartoon-style drawing of a puppy giving a high five to a human hand.

Line drawing of an unresponsive-looking Chihuahua.

Puppy Training

Unresponsivness

Excessive barking

Separation Anxiety

Reactivity

Destructive behavior

Drawing of a cartoon style pitbull with a smiling expression, jumping up in the air.

Cartoon illustration of a Chihuahua with tugging on a leash.

BOOK A FREE PHONE CONSULT

a few of our graduates…

A small dog wearing a black graduation cap with a yellow tassel, standing outside near a gate and a wooden fence, panting with its tongue out in Oakland, CA.

A curly-haired dog wearing a graduation cap with a yellow tassel, sitting on a beige tiled floor, looking at the camera in Oakland, CA.

A young woman with a tan bucket hat, striped T-shirt, and denim shorts is smiling and holding a small black and tan dog dressed as a graduate, in a wooded outdoor area in Oakland, CA.

Two men sitting outside on a bench with two dogs, one of which is wearing a graduation cap in Oakland, CA.

A brown and white dog sitting on a couch with a graduation cap on its head in Oakland, CA.

"I thought we were doomed. We have an adorable 7 lb Yorkie mix who was beyond anxious – barking nonstop, day and night. We honestly thought that was just how life was going to be. It was stressful for all of us. Then a neighbor said, ‘Call BB.’ From the moment we began working with her, everything changed. BB worked wonders. Our little guy is calmer and happier, and so are we.”

- Patti J.
"BB is immensely talented, disciplined, capable. She’s someone you’re always happy to see headed your way. BB can draw from an astounding range of resources and ideas, sharing articles, events, training information, veterinarian referrals, YouTube videos for dogs….you name it. BB is generous with two-footed and four-footed creatures alike. "

- Amy P.
"BB is an excellent dog trainer! She is energetic, reliable, and really cares about animals. She helped teach me leadership skills and taught my puppy leash etiquette, impulse control, and to be less reactive to other dogs. We loved working with her!"

- Karly M.
"Thanks to BB's skill and genuine love of dogs, I am learning how to handle my two big guys and be the alpha dog of our pack. BB makes training fun for all of us!"

- Rita H.
"I can’t recommend BB enough. When Enzo came home from the shelter, he was incredibly timid and anxious. After just a few sessions, I could see a real improvement. BB has a wonderful and genuine connection to animals. Her positive reinforcement training worked wonders. Enzo is happier and more confident, and our bond is stronger because of BB."

– Nancy P.
"BB is a true dog whisperer! She is patient, kind, understanding, and really “speaks dog” in the truest sense. She really helped us to understand our pup on a new level, and we can’t recommend her highly enough!"

- Sarah F.
"BB has been an important part of Gracie's life the past few years and has brought Gracie so much joy. BB cares for animals with kindness, reliability, thoughtfulness, consistency and love. Gracie's life is better having BB in it - as is mine since I can trust her implicitly. Also - I have seen her work magic with dogs that need training (or us humans that need training :) BB is truly a dog whisperer - she has an intuitive way with dogs that is very special. "

– Vanessa H.
"The first thing I have to mention regarding BB Borowitz is the pure JOY she radiates. Dogs seem to pick up on this right away, as demonstrated by the love they show her in return. BB worked with our dogs in a training capacity, and also gave them frequent massages and walks. She had a noticeable positive impact on both of our dogs, and we love having her as a part of our dogs' lives."

– Brian P.
"BB is a dog whisperer! She is perceptive and intuitive enough to diagnose whether they are happy or sad, or if something is wrong. She trained my dog (who was abused) to be less food-conscious and more affectionate, she even gives her doggie massages! BB is a very honorable and trustworthy person - I would recommend her highly!"

– Lisa L.
"BB’s love for dogs shines through in everything she does. She cared for our pup as if he were her own: attentive, gentle, and always focused on his happiness and wellbeing. He absolutely adored her and would light up the moment she walked through the door. We couldn’t have asked for a more loving and reliable dog trainer."

- Melissa H.
"When I first got Potato she had seemingly never been on a leash or on a walk. She was terrified to go anywhere and barked hysterically at almost anything that moved. Walks and training with BB helped Po find her self-confidence, and now she’s the mayor of our block, eager to meet any human or cat big or small and able to greet most dogs with a sniff. Absolutely night and day! We returned to BB recently for help getting Po used to furniture ramps after a neck injury. If she continued to jump off furniture, she would likely reinjure herself and likely need risky spinal surgery. BB met with us for one session and gave me homework to practice. Within a few days Po became completely comfortable using ramps to go up and down. BB literally saved her neck!"

- Emily G.
"BB is the real deal cat & dog whisperer. Loving, gentle, wise, affordable, reliable. Your dog will get the gold treatment!"

– Kathryn H.
"My two dogs have received excellent training by BB. She has worked on leash training, no pull, sit, stay, leave it and other basic commands. Her dedicated work has improved their social behavior and separation anxiety, and she uses only a positive reinforcement training approach."

- Celeste H.
"BB helped us out with our new rescue dog who was a fire survivor. When we first got him, he was unfriendly with other dogs, unreliable around children, and needed lots of help with walking calmly on a leash. BB connected with him from the start and he was always so happy to see her. BB was flexible and willing to work with us and Max improved in all areas with her expert help. She did such great work and we are so grateful."

- Susan T.
"BB trained my puppy in leash etiquette and basic commands. She is awesome and pups love her!"

– Melinda C.
"We met BB in the neighborhood and couldn’t be happier that we did! Our two-year-old dog Gracie was still getting used to the city… BB and Gracie hit it off right away, and Gracie quickly came out of her shell with someone so open and excited to go at her pace. Within weeks she reached a whole new level of confidence — walking briskly and entering areas she’d previously been worried about. We also reached a new level of understanding Gracie’s needs through BB’s clear and accessible explanations. We can’t recommend BB enough. Thanks, BB!"

- Jenny F.
"Working with BB got Luna and me on our way toward independence."

– Kitaho
"After our first session, I could already feel the difference in my own behavior on our evening walk. Thank you so much."

– Beth K.
"We’re so grateful to BB for her patient work with our pandemic puppy, Rocco. When we adopted him at 7 months, he was terrified of the world — even tiny dogs passing our yard triggered squeals of fear. After three unsuccessful trainers, BB’s free consult felt immediately promising. With 4–5 months of gentle, positive work, Rocco gained real confidence and can now often walk around the block happily greeting old friends and ignoring many dogs he doesn’t know. BB also taught us how to introduce him to new dogs and gave us strategies for daily life. We highly recommend her."

– Joan H. & Ann G.

How it works

Step 1

Line art drawing of a cute dog with floppy ears and tongue sticking out sitting behind a laptop.

BOOK A FREE PHONE CONSULT

Tell me all about your dog and the behaviors you’d like to change.

Step 2

Drawing of BB, positive reinforcement dog trainer in Oakland, CA, bending over to pet a dog.

ARRANGE A
MEET & GREET

We see each other in action, talk about goals and create a custom training plan. You’ll get some training tips, too!

Step 3

Outline of a dog sitting cross-legged on a meditation cushion.

LEARN THE WAY OF THE WAG

We’ll work one-on-one to accomplish your goals, with post-session Takeaways that allow you to continue practicing between sessions.

Step 4

Line drawing of a happy dog wearing a graduation cap.

LET’S PAW-TY!

When we meet our goals, we’ll have a graduation ceremony celebrating your dog’s success.

BOOK A FREE PHONE CONSULT

About BB

BB, positive reinforcement dog trainer in Oakland, CA, stands wearing a wide-brimmed hat and a blue jacket, smiling, with a poodle dog on a leash in front of her.

As a kid, I always wanted to be a teacher. After earning a Master’s Degree in Education from Stanford University, I taught in Mexico and Europe and I was the founder of The Paros School on the island of Paros, Greece.

My dog training began when, while dog walking professionally, I intuitively discovered that I could change dogs’ behavior. That’s what I’m here to teach you. It can be as simple as changing your posture or tone of voice.

I love how each dog is unique, living their unique lives, communicating in their unique ways. They all delight in understanding what we want, doing it for us, and getting rewarded. A dog’s life is in the perpetual present.

In my Way of the Wag work, I feel the dogs, a skill I learned as a child with a strong intuitive sense. I became certified through Dog Tec and do Continuing Education with leading dog experts to learn the latest techniques in dog training and care.

I make training fun and intuitive and celebrate the progress of you and your dog. If you are eager to improve your relationship with your dog and resolve issues, I would love to work with you both. Reach out. Let’s talk.

BOOK A FREE PHONE CONSULT

Two dogs lying on grass in backyard with colorful tennis balls in front of them, wooden fence and plants in background in Oakland, CA.

A toddler with short brown hair wearing a plaid shirt and dark jeans sitting on a patterned rug next to a small, fluffy dog in Oakland, CA.

Black dog with a pink collar looking up, sitting on a brown rug next to a wooden table in Oakland, CA.

Small tan puppy with closed eyes, standing on a weathered red brick surface, wearing a blue collar with a leash attached in Oakland, CA.

A small black and white dog with a red leash and a yellow Labrador Retriever sitting on a sidewalk with some fallen leaves and greenery in the background in Oakland, CA.

A light-colored curly-haired dog sitting on stone steps, looking at the camera with its mouth open and tongue slightly out in Oakland, CA.

Two dogs, one white fluffy and one brown, hugging on a sidewalk in Oakland, CA.

A small tan dog with large ears sitting on a patterned bedspread in Oakland, CA.

Two dogs, one large and one small, sniffing each other on a leash in a park with grass, trees, and a sidewalk in Oakland, CA.

A happy brown brindle dog with a white chest and paws, sitting on a concrete patio next to a yellow stucco wall, with its mouth open and tongue out in Oakland, CA.

A long-haired dachshund with a brown and black coat standing on a wooden floor, looking up with its tongue out near a dog bed with a blanket inside in Oakland, CA.

A small white dog with light brown markings on its ears and tail, sitting on a patterned gray rug on a wooden floor, looking up at the camera in Oakland, CA.

A large, fluffy dog with curly white fur and black markings around its eyes, standing on a patterned carpet in a living room in Oakland, CA.

Two dogs sitting on a patterned red rug, one cream-colored with floppy ears and a black nose, and the other with curly fur and a black and gray face, both with their tongues out in Oakland, CA.

A happy brown and white dog with a pink nose and closed eyes, sitting on a hardwood floor with a small gray rug visible to the right in Oakland, CA.

A happy black and gray curly-haired dog sitting outdoors on dirt with yellow leaves, wearing a purple collar and pink leash in Oakland, CA.

A small, fluffy dog with curly fur and a tan, black, and gray coat sitting on a wooden floor, looking at the camera with an open mouth and tongue slightly out in Oakland, CA.

A black dog with long fur lying on a wooden floor, looking at the camera, with a fan and a stack of books nearby in Oakland, CA.

A happy curly-haired brown dog sitting on a wooden boardwalk, looking up at the camera with a smile in Oakland, CA.

A small, scruffy, tan-colored dog standing on a light wooden floor with a happy expression, mouth open, near a glass door and a striped towel in Oakland, CA.

A small black and tan dog with large ears looking up while standing on a tiled floor in Oakland, CA.

Black dog with a white patch on chest, wearing a multicolored collar and pink leash, looking up inside a building near a door with a brown doormat in Oakland, CA.

Adorable small fluffy puppy with a mix of gray and black fur sitting on a wooden floor, wearing a pink harness in Oakland, CA.

A small black and white dog with large ears, sitting on a concrete sidewalk, looking up at the camera with its tongue slightly out. The dog is on a pink leash in Oakland, CA..

A brown dog wearing a blue unicorn costume hat, sitting indoors on a carpeted floor, with a giraffe-print blanket and plush toys in the background in Oakland, CA.

Close-up of a smiling small brown and black dog standing on green grass in a yard with ivy-covered wall and brick walkway in the background in Oakland, CA.

A black and white Australian Shepherd dog standing on a patterned rug in a living room, smiling with open mouth in Oakland, CA.

Close-up of a happy dog with heterochromatic eyes, one amber and one blue, wearing a green bandana, on a concrete surface in Oakland, CA.

Black dog lying on a patterned area rug next to a wooden floor and a beige couch in Oakland, CA.

A happy dog with a tan and black coat, sitting on a patterned blue area rug on a wooden floor, looking up at the camera with an open mouth in Oakland, CA.

A curly-haired dog wearing a blue vest with yellow text reading "AMBASSADOG" on it, looking up on an oriental rug with a wood floor background in Oakland, CA.

A tan and white dog sitting on a patterned rug on a wooden floor, looking at the camera with attentive eyes in Oakland, CA.

A golden cocker spaniel sitting on a sidewalk next to some green plants and a brick wall, wearing a black collar with tags and a pink leash in Oakland, CA.

A black and white dog with a playful expression lying on an ornate carpet. The dog has a black patch over its left eye and a black spot on its side, with its tongue hanging out in Oakland, CA.

A husky dog with blue eyes, black and white fur, standing on a wooden floor indoors, with its tongue out in Oakland, CA.

Two dogs sitting in the trunk of a car, looking out the back. The car is parked on a street, and another vehicle is visible in the background in Oakland, CA.

A small brown dog with a collar sitting on a beige couch next to patterned pillows and a bookshelf in Oakland, CA.

A happy golden doodle dog on a leash outdoors on a sidewalk with green bushes in the background in Oakland, CA.

One black dog with a blue harness is licking the face of a large merle-colored dog with pointed ears, a teal vest, and a walking stick nearby, on a paved outdoor surface in Oakland, CA.

Book a free PHONE consult.

The Way of the Wag (TWOW) is a warm, intuitive, and joyfully unconventional dog training service that transforms both dogs and their humans through positive reinforcement and educational empowerment.

Are you and your dog ready to live your best life together? Book a time for us to chat about the behaviors that you’d like to change, then we’ll make a plan to transform your relationship with your dog.

GET IN TOUCH